Voomie
Voomie, a premium supplement brand designed to support busy brains, came to us with a clear mission: scale profitably without sacrificing the refined, focused identity that sets them apart. With a unique formulation built for mental clarity, sustained energy, and high performance, they had early traction—but their digital experience wasn’t converting at the level needed to support aggressive growth.
They needed more than just a facelift—they needed a full-stack strategy to improve conversion, build SEO authority, and automate key parts of the customer journey.
The Challenge
Voomie was ready to scale—but two major roadblocks were holding them back: a sluggish website and extremely competitive keywords in the nootropics and performance supplement space.
Despite strong investment in paid media and a product that genuinely delivered, the site’s slow load times were killing conversions. Visitors—especially those coming from mobile ads—were bouncing before the page even finished rendering. In a category where trust is built in seconds, every millisecond mattered.
On the organic side, Voomie faced an uphill battle. Competing against established giants in the supplement space meant they had to be strategic, not just loud. Their previous SEO efforts lacked the technical foundation and long-tail targeting needed to gain traction in such a saturated landscape.
The impact?
High bounce rates from slow-loading pages.
Poor Quality Scores and rising ad costs due to poor landing page performance.
Minimal organic visibility, despite creating quality content.
Difficulty building authority in a space where even niche keywords were fiercely competitive.
To turn things around, Voomie needed a fast, conversion-focused site built on a solid SEO and CRO foundation—plus the systems to scale without losing efficiency.
Digital Identity Refresh
Our approach with Voomie centered on one key principle: speed equals revenue. The original site was bloated—plagued by oversized images, inefficient JavaScript, and unnecessary component rerenders that dragged down load times and crushed the user experience.
We conducted a full audit and rebuilt major parts of the backend from the ground up. That meant replacing bloated scripts with leaner alternatives, compressing and lazy-loading images, stripping out unused code, and optimizing rendering pathways to eliminate delays—especially on mobile, where the majority of traffic was dropping off.
But speed alone wasn’t enough. We aligned the site’s visual language with Voomie’s clean, disciplined, and performance-driven identity. Every layout, transition, and interaction was designed to support clarity and conversion—from the headline above the fold to the final CTA at checkout.
Key changes included:
Massive reduction in page weight and load times
Smarter rendering logic to avoid performance-killing rerenders
Streamlined visual hierarchy to guide users from scroll to sale
Improved mobile UX to better serve paid traffic from platforms like Meta and TikTok
On-brand, minimal design that felt premium, without being overproduced
The result? A digital experience that actually reflects the product: fast, focused, and built for performance.
Development
For Voomie, we built a custom development stack designed to analyze user behavior at scale and feed constant optimization. At the core of this system is our in-house AI—trained on key performance data and built to proactively identify high-leverage opportunities for conversion improvements.
We integrated tracking across all critical touchpoints, including SEO performance, heatmaps, session replays, scroll depth, click behavior, and GA4 events. These datapoints are continuously streamed into our custom large language model (LLM), which interprets patterns and friction points and generates intelligent A/B testing ideas—complete with proposed copy, layout tweaks, and funnel logic improvements.
Instead of relying on manual analysis or guesswork, the AI acts like a full-time CRO strategist, constantly surfacing test suggestions based on real user behavior.
We also optimized the technical stack itself—reducing unnecessary JavaScript, cleaning up render cycles, and ensuring every interaction on-site is fast, smooth, and measurable. The result is a backend that doesn’t just support performance—it actively drives it.
Outcome
The results speak for themselves. By overhauling Voomie’s bloated backend and optimizing for speed, we delivered a significant uplift in conversion rate—driven purely by faster load times and a smoother user experience. Paid traffic that previously bounced due to performance issues is now engaging, converting, and coming back for more.
On the organic front, the impact of our SEO and structural changes is already gaining momentum. Based on current indexing trends and rankings across high-intent keywords, we’re on track to increase organic sales by 120% in Q2 of 2025—positioning Voomie for long-term, cost-efficient growth.
With a high-converting site, performance-focused architecture, and an AI system that continuously feeds the next wave of CRO tests, Voomie now has the digital infrastructure to scale confidently—and profitably.
